CASH IS CLAY
Turn developer love into enterprise revenue
A boutique studio for AI infrastructure companies. We create the sales enablement content that helps your developer champions close enterprise deals.
Three conversations that kill your pipeline
"We need executive approval"
Your developers love you. But love doesn't show up in Jira. When Finance asks "why not the incumbent?", developers shrug. Deal stalls.
"We're evaluating alternatives"
The comparison search happens. You don't own that page. Your competitor does. They frame the narrative. You lose.
"Let me run the numbers"
The VP asks for ROI. Your champion scrambles through docs. Can't find it. Opens a competitor's blog. Finds their calculator instead.
"I watched this pattern kill pipeline at every AI infrastructure company I analyzed. The same conversation. The same objection. The same lost deal."
Why not today?
CHAMPION KIT
Everything your champions need to win
Delivered in 14 days. One deal faster pays for itself 6x.
Companies closing enterprise deals
From "let me think about it" to signed.
"We went from 'let us think about it' to signed in 14 days."
"Our champion presented the deck. VP approved same week."
"Finally, we own the comparison page on Google."
The transformation
From lost deals to obvious choice.
"Let me check with my boss"
Champion walks in with the deck
Competitor owns comparison narrative
You own the search result
90-day sales cycle
30-day sales cycle
Lost to "safer" choice
Became the obvious choice
THE STUDIO
A dream team for developer-led growth
Jai brings engineering depth and instructional design. Lacy brings enterprise PM experience from Coinbase. Together, we create content that developers trust and executives approve.
Jai Bhagat
Engineering + ID
Lacy Goodwyn
Enterprise PM
Ready to give your champions the ammunition?
$8,000 one-time · 14-day delivery · One deal pays for itself