Cash Is Clay — Licensed System

Developer Education System

PDF playbook + agent skills for teams that need behavior change

This is the assetized version of the operating system I use in client work. You license the PDF playbook, the reusable templates, and the agent skills that help DevRel, product marketing, and enablement teams handle the common JTBD behind workshops, tutorials, launches, and onboarding without rebuilding the process every time.

Choose your license Talk about a team rollout

Starts at $1,000. Use the PDF license for one operator or move to a team license when the system needs to live across your org.

Built for teams who own behavior change, not just content output

DevRel Leads

You need one system your advocates can reuse so workshops, tutorials, and launch assets move activation instead of just earning applause.

Product Marketers

You need developer education to support launches, onboarding, and enablement without the narrative drifting across every asset.

Enablement and L&D Owners

You need the instructional design layer, the review rubric, and the team handoff so behavior change survives beyond one person’s head.

Most developer education ships as content, not as a behavior-change system

Instructional design has decades of evidence behind it. Most teams still ship by instinct, which means the workshop can look polished while onboarding, activation, or launch adoption quietly misses target.

A well-attended workshop can still be a pipeline miss if activation never moves.

What you actually license

You are not buying a passive course. You are licensing the operating system: the PDF playbook, the review tools, the templates, and the agent skills that shorten the work between diagnosis and execution.

PDF playbook for workshops, tutorials, talks, onboarding, and launch education.
Reusable decision framework built on Gagné, Bloom, and Kirkpatrick.
Printable review rubrics, template pack, and team handoff artifacts.
Agent skills mapped to recurring JTBD for DevRel, PMM, and enablement owners.
Lifetime updates to the licensed system so the method stays current as the work evolves.

Agent skills for the JTBD your team repeats every quarter

Launch education design

Turn release notes, product proof, and persona pressure into a teachable sequence your field team can reuse.

Onboarding retrofit

Rewrite docs, tutorials, or walkthroughs into a sequence that is built for first successful use instead of passive reading.

Behavior-change diagnostics

Audit where a learning journey breaks, which KPI is actually at risk, and what to fix first when outcomes stall.

Team review and reuse

Convert one operator’s method into a shared evaluation rubric so the team can design and critique with the same standard.

Included in the licensed system

PDF playbook with the operating model, templates, and evaluation rubrics.
Agent skill pack for common JTBD: launch, onboarding, workshops, and measurement reviews.
Format blueprints for workshops, tutorials, talks, and onboarding flows.
Lifetime updates tied to the licensed package.

Starts at $1,000. Choose the license that matches your rollout.

Use the PDF license when one operator needs the system now. Move to the team license when multiple stakeholders need shared reuse, internal distribution, or a procurement-friendly handoff.

Starter license

PDF License

$1,000

For one operator who needs the full system, templates, and agent skills immediately.

PDF playbook and template pack.
JTBD agent skills for launch, onboarding, workshops, and measurement.
Lifetime updates to the licensed package.

Expanded rollout

Team License

Scoped

For internal reuse across DevRel, PMM, enablement, or learning teams.

Shared internal license for the system and agent skills.
Seat, rollout, and procurement path scoped to your team.
Best fit when the method needs to survive beyond one person.

Need invoice, procurement, or rollout support? Use the team license path.

Built by Jai Bhagat

I run Cash Is Clay, a boutique studio for teams that need developer education tied to real outcomes. This licensed system packages the method, the diagnostic lens, and the agent skills I use when the work has to move beyond content output and into measurable behavior change.